Marketing Network Blog

Marketing on a budget can be a challenging task, but with a little creativity and strategy, it is possible to optimize results and reach your target audience effectively. However, some may argue that the traditional methods of marketing are not always the most effective, and that it is time to think outside of the box. Here are a few controversial tips to help you get started: Photo by MING Labs on Unsplash 1. Ditch the traditional marketing channels: Traditional marketing channels such as television and print ads can be costly and may not reach your target audience as effectively as alternative methods. Instead, consider investing in digital marketing and social media to reach your audience where they are most active. 2. Embrace the power of viral marketing: Viral marketing is a cost-effective way to reach a large audience quickly. By creating compelling and shareable content, you can tap into the power of social media to reach a wider audience and generate buzz around your brand. 3...

One of the key challenges we face every day is how do we connect and engage with consumers in a mobile world, in a world where brands have to be live 24/7. The potential scale of social media platforms means that small, seemingly insignificant actions can have far-reaching consequences. That’s why I’ve created this quick guide to show you ‘thumb stopping’ creative best practices – ie. How to have the best visual stand out on mobile. The Rules of Great Marketing Remain Create ideas that are distinctive, captivating, and attractive to look at, rewarding entertaining or informative.   Avoid competitions, asking people to post photos or asking people to like you.   No one likes someone who asks too much of them. Don’t make apps. They cost a lot of money to make, people spend 80% of their time in 4 apps and 99% of apps have less than 2000 downloads. Ask yourself seriously, will your app be in that 1%? IF you do decide to build an app, these guys know what they'r...

You would have seen in top digital trends that VR & AR is one of the biggest digital marketing opportunities. Well forget it! For most businesses, VR & AR is just hype. I'll outline below what are the use cases for VR & AR, but all these uses are relatively limited in terms of reach. For any marketing tactic, reach is one of the top success factors. If you're spending around £50K developing a VR/AR experience, but you're only reaching 1,000 people at an event for example.  Again, it's dependent on the business and the value of the product. That example may be worthwhile if event attendees are qualified high net worth individuals and you're selling high end property. But in most cases and most businesses, your conversion funnel will be quite steep, as in you'll need to be reaching a significantly high number of potential customers in order to convert them. Also, it's the opportunity cost that should be considered - how many potential customers...

Top goal for anybody with a business is growing traffic to your website. And at Digi Sparks we stay up to speed with the coolest marketing tools – so here’s 6 lesser known marketing tools to help drive more traffic to your site and better convert. Have you ever spied on your ex on Facebook or Instagram? Well the first tool let’s you do that for business. 1)  Albacross  - Uncover Who’s Visited your Site Really cool tool called Albacross. And it tells you the actual business that has visited your site. Not only that, but also how long they were there, what pages they saw. I use it to see what pages they’ve visited and for how long – then find them on LinkedIn. It's super easy to implement (just one line of code to add to your website), and boom instant leads. Best thing it’s free!  There is another paid level to uncover the contact details for the companies that have visited your site. But tool num...

Top 15 Tools That Will Help You Create Better Content by @infobrandz http://rplg.co/6834c6a0  On top of the exhaustive amount of content research you need to conduct, you also have to spend hours –   if not days –  into developing and polishing the content itself. Having the right skill set and tenacity is a good start. But if you really want to produce content that stands out from the competition, you also need to be well-equipped. Remember, content development is an art that requires mastery of the tools of the trade. But with a slew of tools out there, finding the ones that fit your needs can be tricky. In this post, we’ll discuss the best and proven tools that will up your content game. These tools will span different areas of content development, such as research, editing, and analytics. Let’s hop right in. Content Research In content writing, the challenge actually starts way before you type in the first word. If you’ve been in this field for a whi...