Showing posts from April, 2018

How to Create an SEO Strategy for 2018 [Template Included]

How to Create an SEO Strategy for 2018 [Template Included] Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy? Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Here are eight steps you can take to make sure all of your SEO bases are covered in 201

Top 15 Tools That Will Help You Create Better Content by @infobrandz

Top 15 Tools That Will Help You Create Better Content by @infobrandz  On top of the exhaustive amount of content research you need to conduct, you also have to spend hours –   if not days –  into developing and polishing the content itself. Having the right skill set and tenacity is a good start. But if you really want to produce content that stands out from the competition, you also need to be well-equipped. Remember, content development is an art that requires mastery of the tools of the trade. But with a slew of tools out there, finding the ones that fit your needs can be tricky. In this post, we’ll discuss the best and proven tools that will up your content game. These tools will span different areas of content development, such as research, editing, and analytics. Let’s hop right in. Content Research In content writing, the challenge actually starts way before you type in the first word. If you’ve been in this field for a while, you’re pro