Marketing Network Blog

Marketing on a budget can be a challenging task, but with a little creativity and strategy, it is possible to optimize results and reach your target audience effectively. However, some may argue that the traditional methods of marketing are not always the most effective, and that it is time to think outside of the box. Here are a few controversial tips to help you get started: Photo by MING Labs on Unsplash 1. Ditch the traditional marketing channels: Traditional marketing channels such as television and print ads can be costly and may not reach your target audience as effectively as alternative methods. Instead, consider investing in digital marketing and social media to reach your audience where they are most active. 2. Embrace the power of viral marketing: Viral marketing is a cost-effective way to reach a large audience quickly. By creating compelling and shareable content, you can tap into the power of social media to reach a wider audience and generate buzz around your brand. 3...

A non-technical look at building a great (software development) team I'm in marketing and I love technology. In my heart, I've always dreamed about owning a software development agency and building cool tech products. The start-up fantasy is all about becoming the next Zuckerburg or being bought out for a few million by Facebook or Google! Now I'm one step closer by taking on a new client in this space. A great software development company based in Slough, UK with around 50 employees – Avco Systems. I normally expect established software companies to get bogged down in out of date methods, but Avco Systems surprised me with how quickly and effectively they develop software solutions, even though they've been going for over 30 years. Here's what I've learned in my short time here about how they run their software engineering teams. No Project Managers! Coming from advertising/marketing agencies, I'm used to either being the project m...

How to Create an SEO Strategy for 2018 [Template Included] http://rplg.co/0ac96b60 Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy? Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Here are eight steps you can take to make sure all of your SEO bases are covered in 201...