Marketing Network Blog

Marketing on a budget can be a challenging task, but with a little creativity and strategy, it is possible to optimize results and reach your target audience effectively. However, some may argue that the traditional methods of marketing are not always the most effective, and that it is time to think outside of the box. Here are a few controversial tips to help you get started: Photo by MING Labs on Unsplash 1. Ditch the traditional marketing channels: Traditional marketing channels such as television and print ads can be costly and may not reach your target audience as effectively as alternative methods. Instead, consider investing in digital marketing and social media to reach your audience where they are most active. 2. Embrace the power of viral marketing: Viral marketing is a cost-effective way to reach a large audience quickly. By creating compelling and shareable content, you can tap into the power of social media to reach a wider audience and generate buzz around your brand. 3...

One of the key challenges we face every day is how do we connect and engage with consumers in a mobile world, in a world where brands have to be live 24/7. The potential scale of social media platforms means that small, seemingly insignificant actions can have far-reaching consequences. That’s why I’ve created this quick guide to show you ‘thumb stopping’ creative best practices – ie. How to have the best visual stand out on mobile. The Rules of Great Marketing Remain Create ideas that are distinctive, captivating, and attractive to look at, rewarding entertaining or informative.   Avoid competitions, asking people to post photos or asking people to like you.   No one likes someone who asks too much of them. Don’t make apps. They cost a lot of money to make, people spend 80% of their time in 4 apps and 99% of apps have less than 2000 downloads. Ask yourself seriously, will your app be in that 1%? IF you do decide to build an app, these guys know what they'r...

You would have seen in top digital trends that VR & AR is one of the biggest digital marketing opportunities. Well forget it! For most businesses, VR & AR is just hype. I'll outline below what are the use cases for VR & AR, but all these uses are relatively limited in terms of reach. For any marketing tactic, reach is one of the top success factors. If you're spending around £50K developing a VR/AR experience, but you're only reaching 1,000 people at an event for example.  Again, it's dependent on the business and the value of the product. That example may be worthwhile if event attendees are qualified high net worth individuals and you're selling high end property. But in most cases and most businesses, your conversion funnel will be quite steep, as in you'll need to be reaching a significantly high number of potential customers in order to convert them. Also, it's the opportunity cost that should be considered - how many potential customers...