Showing posts from 2018

Thumb Stopping Guidelines – Creatively winning on mobile

One of the key challenges we face every day is how do we connect and engage with consumers in a mobile world, in a world where brands have to be live 24/7. The potential scale of social media platforms means that small, seemingly insignificant actions can have far-reaching consequences. That’s why I’ve created this quick guide to show you ‘thumb stopping’ creative best practices – ie. How to have the best visual stand out on mobile. The Rules of Great Marketing Remain Create ideas that are distinctive, captivating, and attractive to look at, rewarding entertaining or informative.   Avoid competitions, asking people to post photos or asking people to like you.   No one likes someone who asks too much of them. Don’t make apps. They cost a lot of money to make, people spend 80% of their time in 4 apps and 99% of apps have less than 2000 downloads. Ask yourself seriously, will your app be in that 1%? IF you do decide to build an app, these guys know what they're doi

How to Leverage the VR (& AR) Hype

You would have seen in top digital trends that VR & AR is one of the biggest digital marketing opportunities. Well forget it! For most businesses, VR & AR is just hype. I'll outline below what are the use cases for VR & AR, but all these uses are relatively limited in terms of reach. For any marketing tactic, reach is one of the top success factors. If you're spending around £50K developing a VR/AR experience, but you're only reaching 1,000 people at an event for example.  Again, it's dependent on the business and the value of the product. That example may be worthwhile if event attendees are qualified high net worth individuals and you're selling high end property. But in most cases and most businesses, your conversion funnel will be quite steep, as in you'll need to be reaching a significantly high number of potential customers in order to convert them. Also, it's the opportunity cost that should be considered - how many potential customers

6 Secret Marketing Tools

Top goal for anybody with a business is growing traffic to your website. And at Digi Sparks we stay up to speed with the coolest marketing tools – so here’s 6 lesser known marketing tools to help drive more traffic to your site and better convert. Have you ever spied on your ex on Facebook or Instagram? Well the first tool let’s you do that for business. 1)  Albacross  - Uncover Who’s Visited your Site Really cool tool called Albacross. And it tells you the actual business that has visited your site. Not only that, but also how long they were there, what pages they saw. I use it to see what pages they’ve visited and for how long – then find them on LinkedIn. It's super easy to implement (just one line of code to add to your website), and boom instant leads. Best thing it’s free!  There is another paid level to uncover the contact details for the companies that have visited your site. But tool number 2 does that for you. 2)  Clearbit Connec t - Un

An Outside Look in at Building a Great Team

A non-technical look at building a great (software development) team I'm in marketing and I love technology. In my heart, I've always dreamed about owning a software development agency and building cool tech products. The start-up fantasy is all about becoming the next Zuckerburg or being bought out for a few million by Facebook or Google! Now I'm one step closer by taking on a new client in this space. A great software development company based in Slough, UK with around 50 employees – Avco Systems. I normally expect established software companies to get bogged down in out of date methods, but Avco Systems surprised me with how quickly and effectively they develop software solutions, even though they've been going for over 30 years. Here's what I've learned in my short time here about how they run their software engineering teams. No Project Managers! Coming from advertising/marketing agencies, I'm used to either being the project m

How to Create an SEO Strategy for 2018 [Template Included]

How to Create an SEO Strategy for 2018 [Template Included] Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy? Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Here are eight steps you can take to make sure all of your SEO bases are covered in 201