Marketing Network Blog

One of the key challenges we face every day is how do we connect and engage with consumers in a mobile world, in a world where brands have to be live 24/7. The potential scale of social media platforms means that small, seemingly insignificant actions can have far-reaching consequences. That’s why I’ve created this quick guide to show you ‘thumb stopping’ creative best practices – ie. How to have the best visual stand out on mobile. The Rules of Great Marketing Remain Create ideas that are distinctive, captivating, and attractive to look at, rewarding entertaining or informative.   Avoid competitions, asking people to post photos or asking people to like you.   No one likes someone who asks too much of them. Don’t make apps. They cost a lot of money to make, people spend 80% of their time in 4 apps and 99% of apps have less than 2000 downloads. Ask yourself seriously, will your app be in that 1%? IF you do decide to build an app, these guys know what they'r...

I'm in disbelief that I hear marketers still prioritise social engagement. Immediate Future's  survey  found social engagement as first choice KPI, and Mary Meeker's internet trends report found 56% picked engagement for social advertising success. Beware if your marketing person or agency is still talking about organic engagement on social media platforms as a primary success factor. It may be time to re-think your relationship with them. There are two complimenting arguments: 1) Organic engagement doesn't exist anymore. You have to pay to play.  Organic reach on the core channels of Facebook, Twitter, and even Instagram are virtually nil. And y ou are not going to win the viral lottery. You need to allocate significant investment and paid media to drive video view counts, or to reach your target audience.  Also organic engagement seems like a good ideas to measure creative success. R esearch (Facebook, Millward Brown & Nielsen) shows that likes, s...