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Showing posts from January, 2018

“Apester” Looks Like A Very Versatile Tool For Creating Interactive Slideshows

Channel your inner explorer to find link-building prospects

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Channel your inner explorer to find link-building prospects http://ift.tt/2DPWEZh Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new sites to contact for a link. They are right; it is one of the hardest aspects of link building. I feel their pain. When I am building links, I can go through 10 search engine results pages (SERPs) and not find a single website I think is worth reaching out to. Sometimes I get lucky and find five in the top 20 results, but overall, it is getting harder and harder to find good prospects. Coming up with ways to find new sites is tough, my link builders complain all the time.  They brainstorm as a team, but I wonder what solo practitioners do? If you work on your own, how do you keep the creative juices going and dream up new angles for finding prospects?

The Essential List of Free PPC Tools by @bigalittlea

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The Essential List of Free PPC Tools by @bigalittlea http://ift.tt/2E0S1fL It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few dozen suggestions from my LinkedIn and Twitter networks, as well as my team, I came to an undeniable conclusion: everyone is trying to do the same thing in different ways. The old Abraham Maslow adage of “If your only tool is a hammer, every problem looks like a nail,” comes to mind. What follows is a comprehensive resource guide to free and freemium PPC tools, organized by task or goal, with tips and tricks to make the most of each tool. Keyword Research Tools Free Google + Bing Keyword Planners A lot of people don’t like the keyword tool because the data can be anywhere from inaccurate to outright wrong. However, I love the keyword planners to death, even if the data can be a bit suspect. You have to

28 Free Tools to Help You Find What People Search For by @annaleacrowe

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28 Free Tools to Help You Find What People Search For by @annaleacrowe http://ift.tt/2Dz6iTa Editor’s note: This is a chapter from Search Engine Journal’s new e-book,  SEO 101: Learn the Basics of Search Engine Optimization . Want to read the full guide?  Download your copy of SEO 101  now! As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point of actually getting it . Sure, you’ve perused through Google’s Keyword Planner and tinkered with Autocomplete. But, honestly, keyword research is intimidating when you’re just starting out. Today, I know that keyword research is not that difficult. But, thanks to RankBrain, AI, digital assistants, etc. it can be confusing even to know where to begin when you’re a newbie. Getting into the groove of keyword research doesn’t just happen overnight. You need to know how people search and what they search for before you can even start to th

The Best Free Outlook Project Management Add-Ins

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The Best Free Outlook Project Management Add-Ins http://ift.tt/2AIkZha When you are busy managing a project, any tip, trick, or tool that enhances your productivity can be a huge benefit. And, whether you use Outlook for just emails, simple project management, or a little of both, why not ramp it up with tools that can help? These handy Outlook add-ins can assist you with emails 6 Free Microsoft Outlook Add-Ins for Better Emails 6 Free Microsoft Outlook Add-Ins for Better Emails Add-ins can add functionality that Outlook is missing by default. We show you six free add-ins to increase productivity and fun within Outlook. Read More , tasks, assignments, communication, reminders, and overall project management. Best of all, they are each free. Give them a try and see which ones boost your efficiency on that next project. You may use Trello for projects A Guide to Trello for Life and Project Management A Guide to Trello for Life and Project Management Trello can help you get organize

Competitive Business

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Competitive Business http://ift.tt/2lQ2DFG Track competitors channels (website changes, emails, social media, ads,...) Track competitors channels (website changes, emails, social media, ads,...) Competitive Business allows business owners to keep track of their competitors’ online, by monitoring all their channels: website changes, trial emails, newsletters, social media, blog, and rankings. Let's block ads! (Why?) startups via BetaList http://betali.st/rss January 3, 2018 at 04:01PM

How to Optimize Your Google My Business Listing

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How to Optimize Your Google My Business Listing http://ift.tt/2AaS4C8 Posted by sherrybonelli An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted. If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit http://ift.tt/1pNiNe9 . Many local businesses just claim their GMB listing and forget about it. What most businesses don’t realize is that there are a variety of other features you can use to optimize your Google My Business listing and several reasons why you should frequently check your busines